WithTender Co. — Founded 2025
WithTender builds AI gifting advisors for every kind of relationship — personal, romantic, inclusive, and professional. One company. Five brands. All free to start.
Our portfolio of relationship gifting brands
Our mission
WithTender was founded on a simple frustration: gifting apps were built for transactions, not relationships. They didn't ask who you were giving to — really. They didn't remember what you gave last year. They assumed everyone's relationship looked the same.
We built something different. A suite of AI gifting advisors — each one designed for a specific relationship context, each one free to start — that treat every occasion as an opportunity to make someone feel truly known.
One gift at the right moment can strengthen a client relationship for years. One thoughtful gesture can make a partner feel seen in a way that words can't. We're building the infrastructure for that.
Built for every relationship
Aria is a female AI advisor built for straight men who want to give great gifts but don't know where to start. She learns your partner's personality, love language, and history — then delivers three perfectly curated options: a gift, a dining experience, and an adventure.
Men gifting womenRiver is a male AI advisor built for women who are tired of being told to "just get him a gift card." He understands what men actually value, what lands vs what collects dust, and how to turn any budget into a moment he'll genuinely remember.
Women gifting menSoleil is an inclusive AI gifting advisor with no assumptions about who you are, who you're with, or how your relationship works. Relationship-neutral language, pronoun-aware suggestions, and community-verified picks — built with the LGBTQ+ community, not just for them.
LGBTQ+ inclusiveCrest is an AI gifting manager for business professionals — realtors, financial advisors, brokers, and agency owners who live and die by client relationships. CRM-style contact management, bulk holiday send, occasion reminders, and a tax deduction tracker built in.
Corporate & B2BSage is built for family gifting — the relationships where you love someone deeply but somehow always end up panic-buying. Adults gifting parents, kids gifting grandparents, milestone moments like retirements and anniversaries. Sage remembers the person's whole story, not just their wishlist.
Family & milestonesPricing philosophy
Adoption matters more than revenue right now. Every person who discovers WithTender through a free experience is a potential premium subscriber, an affiliate revenue source, and a word-of-mouth advocate.
A free user who books one $150 gift generates $10–25 in affiliate commission. That's revenue without a subscription. When they come back for the next occasion and want Aria to remember what she suggested last time — that's the premium upgrade moment.
Crest for business starts at $29/month — one retained client relationship pays for years of the subscription. The ROI is obvious to any realtor or advisor within the first month.
We don't believe in paywalling the core experience. We believe in building something so useful that people want to pay for more of it.
For press & media
"The startup building a different gifting app for everyone who's ever felt unseen."
WithTender is a first-of-its-kind relationship gifting company — five distinct AI advisors, each built for a relationship type that existing apps have ignored or misrepresented.
The company was founded by a solo entrepreneur in Boiling Springs, South Carolina, and launched all five brands simultaneously — completely free to start — with the belief that the act of giving is an act of seeing someone.
We welcome press inquiries, founder interviews, and partnership conversations.
Press contact: press@withtender.com